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Princeton University Store

Lead design and development for the archived Princeton University Store Shopify storefront

View 2018 Archive

Development Process

01

Merchandising Strategy

Translated seasonal promotions, departments, brands, product categories, and customer needs into a clear catalog structure.

02

Custom Development

Built and maintained the Shopify theme, navigation, collection templates, product pages, promotional modules, and responsive behavior.

03

Creative Production

Created campaign graphics and handled product photography and image preparation for the online catalog.

04

Iteration & Maintenance

Supported weekly promotions, catalog updates, store operations, and ongoing platform improvements.

Key Features

Custom product catalog with filtering
Member pricing displayed alongside retail pricing
Product detail pages with variants, cart actions, and shipping context
Department, brand, color, size, and product-type navigation
Seasonal promotions and weekly web specials
Account, cart, shipping, returns, and store information
Responsive collection layouts
Multi-location retail information

Outcome

A cohesive storefront aligned with Princeton's retail identity
A broad catalog organized for faster product discovery
A flexible homepage for frequent promotional campaigns
Archived evidence of collection, filter, product, and mobile views
A design system carried across web, email, photography, print, and signage
Continued platform ownership through the later NetSuite transition

Archived 2018 Princeton University Store homepage — 2018 Storefront Homepage

Archived Princeton University Store promotional homepage — Campaign Merchandising

Archived Princeton University Store Champion collection — Collection Navigation

Archived Princeton University Store product filtering and grid — Filtering & Product Grid

Archived Princeton University Store product detail page for a crop hoodie — Product Detail Page

Archived Princeton University Store product detail page for jogger pants — Variant Product Page

Archived Princeton University Store product detail page for a crew sweatshirt — Member Pricing View

Archived Princeton University Store collection on mobile — Responsive Collection View

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